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So far Nick has created 18 blog entries.

Renters left in the cold

Mouldy homes aren’t healthy homes. See this Newshub story based on our latest research: http://www.newshub.co.nz/nznews/mouldy-rental-homes-a-big-problem-2016071816

How creative can a researcher be?

Most of us believe that only certain people are creative. These creative types are often broadly categorised by either who they are (i.e. musicians, artists, etc.) or what they do (i.e. graphic design, marketing, etc.). As it turns out, and most creativity experts tend to agree, this can’t be further [...]

Research for Smart Content Marketing

Traditional paid marketing is on a downward trend as consumers have the ability to select what they see, ignore banners and increasingly implement technology to block ads. Meanwhile content marketing - combining high quality content with a strong creative strategy - is on the rise. Not surprising since studies show [...]

The science of building a good research panel

Producing good quality research data isn’t easy. In order to get a good cross section of the population to take part in surveys, you need to apply a lot of hard work, science and a good understanding of human behaviour. Behind the community of people that take part in online [...]

Conducting research with top level executives

In order for your business to innovate and thrive, understanding what your most valuable clients think and need is vital. But high level executives and senior managers don’t have the time or inclination to take part in surveys – even if you actually manage to fend off the gate keepers [...]

Pets and holiday habits

Our recent research on pet lovers found a whopping 1 in 3 families can’t bear to leave their furry friends for holidays. But there is a solution. Here’s what Seven Sharp made of the research: http://tvnz.co.nz/seven-sharp/passionate-petsitters-allow-you-go-vacay-video-6409341

Using community panels to benefit your wider organisation

Sometimes it can seem like the process of community engagement can have a very specific and one-dimensional function. It usually goes something like this; engage a bunch of people on a particular topic, get their input, make the decision and move on. Then the next project comes along, so you [...]