We believe the more you listen to and understand your customers, and work alongside them to co-create solutions that work, the more your business will succeed.

We help our clients build powerful connections with their customers in order to make better business decisions. Over the past 13 years Buzz Channel has established itself as one of New Zealand’s leading customer research and community engagement consultancies.

By combining specialist research expertise with world class technology, we provide complete solutions to help you engage with and understand your customers in a way that informs and directs business success. We love to see companies and organisations we work with succeed, helping to inspire loyalty for your products and services, and to do your best work. By bringing you closer to your customers and knowing what’s important to them, we’ll help you get there.

Our team


Ben Parsons
Managing Director

I help my clients make better decisions by harnessing the views of their communities and customers through research and community engagement. With over 17 years’ experience I have been described by clients as having the technical ability & know how to get the job done, but also the emotional intelligence to make the process enjoyable. Nothing makes me prouder (and happier) than when our clients succeed because of work my team has done to help their business.


Prue Street
Business Manager

I’m a problem solver and a creator who loves being around people, communicating with them and coming up with new ways to grow and develop business ideas. I love being part of Buzz Channel’s work with businesses and communities, to understand what people really think and bringing our clients and their customers together to create something better.


Helen Brocklehurst
Research Director

I’m naturally analytical by nature, and its details that interest me. Working with clients early on I realised that I couldn’t just see data, but that interesting details would jump out at me. It just seemed to gel. I enjoy taking data and weaving it into meaningful stories, making sense of it and feeding it back into a business. That’s where we bring real value and bring customers closer.


Owen Mayall
Research Analyst

Drawing on over 20 years’ experience in research, I run Buzz Channel’s analysis. Working with the raw data, I find patterns, see what might be missing, and what stands out. Using a range of analytical techniques, I identify themes, groups and segments and pull out the pertinent findings. What I enjoy most is when you find an insight in the data, which our client acts on, and you see the benefits they reap.


Grace Meikle
Customer Experience Client Manager

I oversee our ongoing customer experience programmes, and am involved in a range of projects across the business. Combining research and the technical side of things is where I excel, so finding out new things, creating systems, and keeping things on track comes naturally to me. I love working with a variety of clients, managing projects, and ensuring that they’re delivered to a consistently high standard.


Stephen Nicholls
Research Manager

I manage a range of quantitative and qualitative projects at Buzz, working from survey design through to producing and presenting engaging research reports. I have a passion for finding meaningful stories and presenting them in a clear and actionable way that helps our clients achieve their goals. My background in design brings an eye for detail and a strength for communicating ideas effectively. I am a creative thinker and am always looking for new ways to approach and solve problems.


Amanda Pillay
Operations Executive

I’m responsible for the day to day running of all operations here at Buzz. I’m responsible for survey delivery and scripting, and look after our online research panel, buzzthepeople. I’m the first point of contact for clients needing assistance and ongoing support, ensuring that we constantly deliver to a high standard and get things done on time.


Carl Southgate
Senior Developer

I’m responsible for the development, continued enhancement and optimisation of Buzz’s technology tools. For me, it’s all about the detail, and figuring out the most efficient way to code our systems and provide seamless solutions. Technology moves quickly, a lot of my time is spent making sure I have expertise on these latest developments.


Nikki Kilgallon
Office Manager

I manage the Buzz accounts and make sure the office is running smoothly. I also carry out some of the administration for our online panel buzzthepeople like sending out vouchers and paying out prize money. Keeping things orderly and well managed is a key part of my job, and one I enjoy.

Our values

Giving back is a subject close to our hearts. We support hundreds of New Zealand charities, schools and sports clubs through our buzzthepeople fundraising programme. Since 2004 we’ve had the pleasure of giving away over $300,000, and each of our foundation charities has received over $20,000.

We also regularly make donations to good causes like Red Cross and Habitat for Humanity on behalf of our panel members. Find out more about how we can work together to raise money for your school, group or club here.

Our Network

We work in close partnership with the following businesses and organisations to bring a depth of expertise and services to our customers.

We’re founding members of international research network Digital Insight Network, who share international best practice in digital and agile insight solutions.

Through our sister company we offer specialist Customer Engagement Management tools and expertise.

We’re committed to promoting and improving the practice of public participation and community engagement.

Proud members of Research Association NZ, a community of providers and users of research and insights.